Launched at the tail end of 2018, Motile is Walmart’s new private label line of smart travel bags and tech accessories. The line is aimed at the budget-conscious consumer looking for a high-quality product at an affordable price point, and Walmart hopes it will give them a fighting chance against retail competition.
Walmart is competing with Target’s line of similar products, Heyday, and Amazon’s AmazonBasic collection. Walmart differentiates their line of tech accessories by offering a high-quality vegan leather option.
Fans of the line say the products are cleverly designed with a variety of pockets. Motile sells vegan leather phone cases and neoprene bags that claim to keep expensive electronics dry. Vegan leather appeals to a wide variety of consumers as a more ethical choice that’s no less beautiful and durable than traditional leather products.
The price of various items in the Motile collection range from $7 to $80, with most items falling in the $15 to $30 range. Bluetooth speakers are $35 and most phone cases are $15. The Motile Sport collection offers modern color combinations like hunter green and bright orange or royal blue. The Motile Neoprene Sport Laptop Backpack includes a 10,000 mAh Qi-Certified wireless charger.
The line also offers wireless multi-device Bluetooth-enabled keyboards, a mouse, a portable Bluetooth wireless speaker, and power banks for the Apple Watch.
