AMC to Sell its Own Popcorn Brand

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The theater chain has teamed up with Walmart for distribution.

While the movie-viewing public has returned in large part to theaters after the worst of the COVID-19 pandemic closed them for over a year, major theater chain AMC is still looking to recoup some of the substantial losses it incurred during that period. The theater chain has been exploring various options for additional revenue streams, the latest of which involves popcorn.

Originally teased back in November of 2021, AMC officially announced this week that they would be launching their own line of store-bought popcorn. The popcorn comes in both microwave-poppable and ready-made bagged varieties, and will retail for around $5 and $4, respectively. As part of the new initiative, the brand will be launching exclusively in select Walmart locations starting on March 11.

“On March 11, which is Oscars weekend, we will enter the multi-billion-dollar retail popcorn industry with at-home popcorn that features the authentic taste of real movie theater popcorn,” AMC chair-CEO Adam Aron said in a statement. “We are especially pleased that we are doing so in an exclusive launch with Walmart, the largest retailer in the United States.”

To begin, the popcorn will be available in around 2,600 Walmart locations, as well as Walmart’s website. If initial distribution is promising, AMC may consider broadening the popcorn’s availability to other retailers.

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