M&M’s Moving Away from ‘Spokescandies’ Characters

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After repeated controversies, the candy brand is switching to a human spokesperson.

For decades now, candy brand Mars has advertised their M&M’s products with a cast of cartoon anthropomorphized candies, known internally as the “spokescandies.” From the testy Red to the doofy Yellow, all of the spokescandies have become mainstay elements of modern pop culture, instantly recognizable in any advertisement. However, in the last several years, the characters have been a source of controversy for the brand, with the Green character in particular receiving criticism for appearing overly-sexualized (though, when he boots were replaced with sneakers, even more complaints came in that the brand was being “woke”).

After putting up with so many complaints, Mars has decided they’ve had enough. In an announcement on the official M&M’s brand Twitter this week, they revealed that they would be putting an “indefinite pause” on the usage of the spokescandies in their advertisements, and would be switching to a normal human spokesperson.

“America, let’s talk,” the brand said. “In the last year, we’ve made some changes to our spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet.”

In the spokescandies’ place, the new M&M’s spokesperson will be American comedian and actress Maya Rudolph. “We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the brand said.

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