Disney investors have had a lot of good news to be happy about recently.

According to new research from Apptopia, Disney+ is gaining one million new subscribers every day. The streaming service costs $6.99 per month and already has 15.5 million downloads on mobile apps. Furthermore, recent data suggests that these downloads are mostly converting into long-term memberships as few are only taking advantage of the service’s free trial.

The new streaming platform features content from Disney and all of its new properties. Disney now owns the Star Wars franchise, as well as popular brands like Marvel, Pixar, and National Geographic. Disney had a fast start in the race to create the most popular digital streaming service. As a part of its efforts, the company has purchased many other companies, such as Hulu. With all its newfound intellectual property, Disney owns vast amounts of content that can all be accessed through the Disney+ service. Some of the company’s content does require the pricier $12.99 per month subscription, however.

After Disney launched its new streaming service on November 12th, the service gained 10 million subscribers on the first day. This figure beat expectations and sent Disney shares soaring. Now, there are suspicions that Disney may come out on top in the digital streaming race as it quickly catches up with Netflix, which is currently the most popular streaming service. Netflix currently has 157 million subscribers around the world, with 60 million of them residing in the US.