Amazon is currently holding discussions for the launch of a free music streaming service.

Amazon is seeking to offer a free music streaming service, monetized through ads, to give its users an option which can be used with the company’s Echo speakers. Despite this, the streaming service likely won’t have a library as large as that of Spotify. The current plan is to offer a “per stream” revenue model, regardless of how many ads are sold initially.

Amazon already offers music with Prime Music, which comes with an Amazon Prime subscription. Amazon Music Unlimited costs $9.99 per month, but the price is reduced to $7.99 per month if you have a Prime subscription, and reduced further to $3.99 for users who agree to only listen through their Echo speaker.

At the moment, Spotify is the only company that offers free music streaming supported by ads. Spotify has 116 million users on their free service, compared with 96 million subscribers for the paid alternative.