It’s important to have firm belief in a cause. I know that, ironically, that’s an incredibly vague statement, but let me quantify it. To believe in something is to acknowledge its existence and reaffirm the knowledge that it’s there. To firmly believe in something is to broadcast that knowledge, make its existence known not just to you, but to the world around you.
This is why running charities can be difficult. People do have an intrinsic desire to help others, but that desire is often overruled by their need to keep their own lives level and mobile. That’s normal, no shame in it. The trick to making people stop, look, and give out of the goodness of their hearts isn’t to shout in their faces about tragedies and injustices. You need to find a way to really relate to them, make them see themselves within this cause.
Remember this, if nothing else: funds should be secondary to the cause. This goes back to what I was saying before; if you firmly believe in something, your belief will inspire charity. Don’t raise awareness to get money. Raise awareness and receive money, if you catch my drift.
