Burn, Burberry, Burn

With luxury fashion retailer Burberry’s stocks on the downfall after billionaire Albert Frere sold his 6.6. percent stake, the trench coat makers have resorted to what they consider to be their only option: burning millions of dollars in merchandise.

After Burberry started a lawsuit against retail giant Target back in May of 2018, their stocks have hit the lowest number in the past four months. In fear that they would have to sellout their clothing into “lesser hands,” the company opted to burn over 37 million dollars in merchandise this past year. In what they consider an attempt to “protect the brand name,” Burberry fears that their famous plaid designs and styles would be sold for cheaper at other retailers due to the decline of sales.

In recent years, the total amount of clothes Burberry has burned is over 117 million dollars worth, and environmentalist shareholders are obviously not too happy. With a $9.6 billion franchise on the line, Burberry promises that they use the most energy-efficient strategies when disposing of materials. Apparently the practice is extremely popular in the European market.

Is the fear of exclusivity and counterfeiting clothing worth the destruction of millions of dollars? The controversy is literally starting to burn up the fashion industry, as over 300 tons of wasted merchandise has filled up landfills in recent years. Rest assured, many environmentalists will refrain from investing in these fashion companies until a solution arises.

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6 years ago
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