Using Your Phone in a Store Can Make You Spend More

Attention all shoppers: put the phone down while you’re shopping, unless you want to spend more.

It may come as a surprise, but shopping, while you have your phone on hand, may cause you to spend more money than you otherwise would.

A study by researchers at Fairfield University has revealed that browsing store shelves with a phone in hand is bad for your wallet. Unplanned purchases are much easier to make while you’re distracted, and you may sometimes forget what you planned on purchasing in the first place. The simple fact of the matter is that you will inevitably become distracted from what you’re doing if you are texting, checking emails, and so on. This will often lead you to spend more money if you’re at the store.

A case study put this logic to the test. The study found that even when a person only uses their phone a little bit, that is enough to distract them from what they’re buying. So whether you’ve got an errand to run or are just browsing the shelves, put the phone away and focus on what’s in front of you. Otherwise, you might end up with a bunch of random junk in your cart.

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5 years ago
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