Kylie Jenner’s new line of baby products is expected to include everything from car seats to diapers.
Jenner filed for trademarks last week according to the US Patent and Trademark Office. The new trademarks are “Kylie Baby” and “Kylie Baby by Kylie Jenner,” which are expected to produce a huge range of products. Some of the new products which will be released include strollers, diapers, car seats, clothing, and carriers. The apparel category of the trademark was filed for dresses, footwear, bottoms, sweaters, scarves, and costumes, among many other forms of apparel, with apparel just being one of the categories covered under the trademark. Further trademarks were filed for baby food, bath and shower products, diapers, baby carriers, bath linens, crib sheets, and much, much more.
Jenner gave birth to her first child last year, a girl named Stormi, with Travis Scott. Jenner already runs a fashion and beauty empire that’s currently worth approximately $900 million. It would appear that Jenner is now expanding her business empire once again by branching out even further. This line of baby products will be the latest in a repertoire of extremely profitable brands, such as WWD Beauty Inc., which reported $360 million in sales for 2018. This was a 9% increase from sales in 2017, and Jenner is reportedly in talks with potential investors according the beauty industry sources. Jenner also runs other brands, and co-runs a brand with her sister Kendall Jenner.