Apple and Samsung are at each other’s throats again, and this time, they’ve dragged Spotify into the mix. A few days ago, Apple CEO Tim Cook decided to “bash” the green streaming service for using an algorithm to put together playlists it believes its users would like, saying “We worry about the humanity being drained out of music, about it becoming a bit-and-bytes kind of wold instead of the art and craft.”
Spotify’s clawback was to partner up with the largest smartphone provider in the world, Samsung, in a deal that is going to shake up the streaming and smart phone industry. Each Samsung phone will use Spotify as its default streaming service in an attempt to boost the user base significantly.
One of the reasons cited for this is because Apple already had a dedicated phone and streaming service together. By pressing the Music app on your iPhone, it gives Apple free marketing to users of their phone to try the streaming service. Now, with Samsung and Spotify on the same page, they may also get that free joint marketing which will push more people to pay for the premium version. If so, Spotify’s numbers could increase after their recent dip despite a growing user base. Already, we have seen Spotify shares rise on the stock market after this tremendous partnership was announced.