Snap Investors Look For Growth In Earnings Report

Snap is set to release its second earnings report after the bell on Wednesday.

The parent company of Snapchat has taken investors for a wild ride since its March debut. So what does the Street want to see of the maker of disappearing messages? Snap’s growth over the past 6 quarters has stagnated.

Instagram has further exacerbated this concern over the lack of growth of Snap, since it copied the Snap-style 24 hour disappearing stories feature last year. Once Instagram began that style of photo sharing, it was able to grow even more quickly. Instagram daily active users surpassed 250 million, whereas Snapchat users stayed put around 166 million.

Shares of Snapchat have plummeted over 20% since its debut. In order to compete, investment companies feel they need to accelerate the daily average user growth, as stock prices either increase or decrease with the number of users on the site. Additionally, they need more advertisers on the network. However, Snap’s priority seems to be to focus on quality over quantity.

The company will aim to show that it is generating more revenue from existing users, which would allow sales to go up even if its user base does not significantly increase.

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7 years ago