The marketing world is constantly moving and changing to meet the needs of businesses and the whims of consumers.

Video marketing has been the trend for a very long time now, but at this point it could easily be argued that video is no longer just good, but necessary.

The reasons why marketers must take advantage of video are simply factors of mathematics these days. The industry in question does determine the utility of video marketing, but video is always very useful. Adding a product video to your landing page can increase your CVR by 14% to 113%, according to Treepodia’s aggregation of data pulled from online retail sites. The lowest increase of 14% is the increase in CVR for personal care products that utilize video marketing. At the high end, video marketing can increase the CVR for gifts by 113%, and the CVR for electronics by 101%.

According to Wyzowl, 61% of businesses surveyed use video marketing as a marketing tool. This is critical not only for a more personal outreach to consumers, but also for the SEO system utilized by Google, the largest search engine. Now that Google also owns YouTube, video marketing has so much more potential when it comes to internet marketing. According to Moovly, you’re site is an incredible 53 times more likely to show up on the first page of a Google search if you have a video embedded in your website! Making sure your SEO is performing optimally is another task altogether, but the verdict is in on videos in marketing: just do it!