Airline company, easyJet, is celebrating strong profits from the first-half of the fiscal year. With this success easyJet is looking to expand by investing in their holiday business.
CEO of easyJet, Johan Lundgren, says that the air line will be investing in easyJet Holidays division. The investment is to better compete against his former employer of the holiday company TUI and rival Thomas cook.
The profits from the same half-year period last year totaled to a loss of £212 million, with their profit for this year is a gain of £8 million.
With the success of the profits from the winter performance, easyJet will be focusing on attracting new business with a loyalty program for frequent fliers. Lundgren believes this will drive for higher returns for shareholders.
Lundgren says that easyJet is not worried about the fluctuation of oil prices. Lundgren goes onto explain that easyJet competes well with other airlines when oil prices increase, comparing to air lines who keep their airplanes grounded.
The company is also looking into using data to better their customer service and develop a better customer loyalty rate. Lundgren is also dropping hints around wanting to model their customer service experience after Amazon Prime.
EasyJet announced a partnership with international house and pet sitting business, TrustedHousesitters, to provide a free pet sitting service for European members. Through a yearly subscription with the TrustedHousesitter membership there is unlimited house/pet sitting and EasyJet provides transportation for house sitters in Europe.
This new partnership is one of the initiatives in which easyJet is showing that they are providing new customer service features, increasing customer loyalty.