Ways Money Affects the Brain

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2 years ago

Author Kabir Sehgal stops by to discuss how making and spending money has a drastic effect on the brain. The author of the book Coined, studied the human brain and how money affects the behavior of people.
Using the studies of neuroeconomics, scientists looked at the brains of people using cocaine and also scanned the brains of people who are about to make money. They found that the brains looked almost identical. He wonders whether brain scans will eventually be able to predict the stock market. Some hedge funds are already hiring people based on their brain scans and whether the people are risk averse or not.

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