Pancakes on demand; it’s a wonderful thing.

The retail apocalypse has forced brick-&-mortar retailers to get quite creative if they want to remain competitive. Similarly, as UberEats and the plethora of food delivery apps become more popular and widespread, American dining chains have had to upgrade their take-out and delivery processes.

The current trend in eating out is bringing restaurant food home, according to IHOP President Darren Rebelez. IHOP has certainly made note of this trend and tried to balance the dine-in side of the business with the take-out and delivery side. Millennials in particular are huge fans of restaurant food delivery services, which are taking off in many countries around the world. IHOP has seen their off-location sales (deliveries, take-out, drive-through) increase by 54% in the last quarter alone. To-go orders now make up about 10% of all of IHOP’s sales, a rate which has doubled from the same time last year.

IHOP’s current strategy is quite wise, when you consider where the company is. The company still has to figure out how to balance the dine-in and dine-out sides of the business during a time of serious change in the restaurant chain industry. During this somewhat transitional period, IHOP is focusing on updating its packaging for factors such as speed and heat retention. When you compare IHOP to other American chains, the company is doing quite well. The company is leveraging technology in order to compensate for a labor shortage at their restaurants.