The e-commerce giant Amazon is truly taking over the retail e-commerce industry, with the figures to prove it.
A study conducted by eMarketer reveals the top 10 U.S. retail e-commerce sales share of 2018, showing the dominance of Amazon in the market. Amazon’s sales share was 41.9 percent as the top company with eBay that comes second on the list with only 6.6 percent sales share.
Amazon looks to owning nearly 50 percent of the U.S. e-commerce market by the end of this year. E-commerce sales are expected to reach $258.2 billion this year, up nearly 30 percent from last year. All these figures point to Amazon garnering approximately $129 million in online sales.
Amazon’s Marketplace program allows customers to purchase from third-party sellers which is showing signs of success. This year Amazon’s e-commerce sales share comprised of 32 percent direct sales and 68 percent Marketplace sales, showing that the third-party selling model is proving to be successful.
For 2019 Amazon expects sales to comprise of 29.3 percent of direct sales and 70.7 percent Marketplace sales, only showing promise for Amazon Marketplace. The most popular products that comprises the majority of sales for Amazon include computers and consumer electronics.
Customers are also buying more clothing from Amazon each year and with Prime Day around the corner they are expecting a big boost in sales for the 36 hour period of Prime Day as well as Prime memberships.