Mark your calendars, Amazon Prime subscribers, because deals are about to drop even faster than the time it takes the largest online retailer in the world to deliver to your door. That’s right, Amazon Prime Day has officially been… leaked. While it’s almost confirmed due to multiple sources, it’s best to give you a rundown on what Prime Day is, what you can expect, and when it starts, just in case you’ve been living under a rock since Amazon Prime first launched.
Starting in 2015 as a celebration of Amazon’s 20th anniversary, the company launched Prime Day as a way to rival Black Friday… only this time it would be in the middle of summer. Normally the second Tuesday of July, this year’s Prime Day will begin mid-day on Monday, July 16th and last throughout July 17th, as that is the official date of the event. This timeframe is the longest Amazon has kept their deals active, so its sure to be a bigger blowout than any sale previous.
Some of the best deals come on Amazon products, such as Kindles, Echos, and Echo Dots featuring the lovely A.I. voice, Alexa. These deals are available exclusively to Amazon Prime subscribers, an annual program that charges a yearly fee so that customers can get free 2-day shipping on most products, access to Amazon music, videos and more.
If you’re not a member, the fee might not be worth getting the deals, as you’ll pay more for the subscription than the products you’ll be saving money on. If you’re already in the loop, however, make sure you’re ready to browse the internet more than you do on Cyber Monday, because these deals will disappear as soon as the 17th is over.