More Than A Clothing Brand

Ashley Stewart is a multimillion-dollar clothing and lifestyle brand serving plus size women and they’re shaping the fashion industry in the best way possible. Plus sized women are typically a demographic the fashion industry undervalues. However, Ashley Stewart is now changing that.

The company, believe it or not, was not always profitable. What has attributed to their growing success? It really has to do with James Rhee, the chairman and CEO being so involved. He meets frequently with Aretha Blake, a merchandise buyer. They both have worked side by side to enrich the brand’s identity in recent years. From what once was a bankrupt corporate entity, they grew the company into a flourishing market place success story. What changed? They turned their focus from strictly focusing on their clothing to the message behind the clothing…confidence!

They have been actively creating a brand that is inclusive and something everyone can be proud of. Most fashion companies just focus on their margins and if they are profitable, but at Ashley Stewart has been profitable by focusing on that confidence and their core message.

James now knows what it took to turn Ashley Stewart around and he wants to share the company’s success story with future generations. With that being said, James now holds the ‘Ashley Stewart College Tour’ where people can learn from what the company has been through. How cool is that! For more on the story of Ashley Stewart be sure to check out the video above!