Amazon Inc. announced this morning that their sales and profits from the holiday shopping season were, in their own words, “record-breaking.” Official numbers have not been released, but according to the company’s announcement, more items were rapidly ordered from Amazon worldwide than ever before. What we do know is that millions signed up for Prime, either on a trial membership or a paid one, and many devices, like Alexa and the Fire TV, sold out. After this news went live, Amazon’s stock value rose as much as 6.5 percent, which provided substantial aid to the floundering state the stock market was in on Christmas Eve.
Some investors choose to remain skeptical until Amazon posts their actual fourth quarter earnings, which will reveal the actual revenue generated from the holiday sales. A fair choice; after all, the underwhelming report of their third-quarter earnings and low projected growth is what prompted many stock selloffs a little while ago. That being said, those who sold their shares may have acted a little rashly. If these numbers are truly as “record-breaking” as Amazon said, then that, along with the announcement that Amazon is America’s most-loved retail brand, will likely be giving them some fresh juice in the market.
